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Miami Beach is a shoppers paradise. With stores as nice as Armani, Diesel and Nicole Miller, and as economical as Gap, Banana Republic and Zara, there’s something for everyone on Collins Avenue. But recent competition from other malls has put a dent in the crowds in the 33139 zip code. To rebrand the area and increase traffic, I created bright pink signs to designate all the areas that there’s shopping in Miami Beach. Long story short, there’s TONS of signs. Here’s a sample along with the proposed versions for restaurants (DINE) and entertainment (PLAY). Also, supporting video as I drive down Collins below.

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