http://brandmiami.com/portfolio Mon, 28 Mar 2011 20:45:39 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Every Queen Needs a Palace http://brandmiami.com/portfolio/2011/03/28/every-queen-needs-a-palace/ http://brandmiami.com/portfolio/2011/03/28/every-queen-needs-a-palace/#comments Mon, 28 Mar 2011 20:45:00 +0000 Matthew http://brandmiami.com/portfolio/?p=410 menuboard2 I completed this brand back in 2008 when I was living in Miami Beach. I recently went through an old external HD and decided to put some of it online. One of the most-fun clients,I’ve ever had, Palace was one of the oldest bar/restaurants on Ocean Drive whose all-out performances stopped passers by by the hundreds. Here are some of the pieces that went into recreating this iconic Miami Beach brand. ]]> http://brandmiami.com/portfolio/2011/03/28/every-queen-needs-a-palace/feed/ 0 Citywide Signage Package http://brandmiami.com/portfolio/2011/03/28/citywide-signage-package/ http://brandmiami.com/portfolio/2011/03/28/citywide-signage-package/#comments Mon, 28 Mar 2011 16:31:18 +0000 Matthew http://brandmiami.com/portfolio/?p=406 Created branding package for the entire citywide signage. Skills used: branding, graphic design, production, direction.

www.youtube.com/watch?v=Sgh1WEofzSw

]]> http://brandmiami.com/portfolio/2011/03/28/citywide-signage-package/feed/ 0 Art Basel Street Weekly Cover http://brandmiami.com/portfolio/2011/03/02/art-basel-street-weekly-cover/ http://brandmiami.com/portfolio/2011/03/02/art-basel-street-weekly-cover/#comments Wed, 02 Mar 2011 13:28:20 +0000 Matthew http://brandmiami.com/portfolio/?p=401 artbasel Designed this cover for Art Basel and Street Weekly, which was a newspaper/magazine in Miami distributed for free every Thursday with a circulation of more than 80,000.

]]> http://brandmiami.com/portfolio/2011/03/02/art-basel-street-weekly-cover/feed/ 0 Oscar de la Renta http://brandmiami.com/portfolio/2011/02/24/oscar-de-la-renta/ http://brandmiami.com/portfolio/2011/02/24/oscar-de-la-renta/#comments Thu, 24 Feb 2011 16:17:11 +0000 Matthew http://brandmiami.com/portfolio/?p=397 I had the unique opportunity to work for Oscar de la Renta for a week leading up to Mercedes Benz Fashion Week. In addition to the privilege of working directly with Oscar and his team, I had the opportunity to meet Anna Wintour and André Leon Talley from Vogue and Alex White from W. The long days and nights were worth it, and the final product was amazing. I was back stage during the show, so the below video was taken by an audience member. Check it out.

www.youtube.com/watch?v=G8gIe7Q962U

]]> http://brandmiami.com/portfolio/2011/02/24/oscar-de-la-renta/feed/ 0 Social Media Portfolio http://brandmiami.com/portfolio/2011/02/17/social-media-portfolio/ http://brandmiami.com/portfolio/2011/02/17/social-media-portfolio/#comments Thu, 17 Feb 2011 20:17:02 +0000 Matthew http://brandmiami.com/portfolio/?p=368 I had a Facebook page when it was only for college students. Today, looking back, it’s hard to believe that making an event for a party for friends has morphed into making an event for 150,000 people. Here are some of the social media project’s I’ve worked on.

MBInsomniac1. Sleepless Night: This bi-annual event was produced by a collaboration of dozens of people and businesses. From sponsorships to product placement and even government grants, the event was a major undertaking, costing over a million dollars and requiring a year of prep work to fly-in hundreds of international cultural sensations. As head of the marketing team, I decided the best way to reach an international market on a limited budget (and to target specifically millennials) was focusing on web. Clearly the web site needed to be detailed. !00+ events in 12 nighttime hours would contain lots of contact. To see the site live, click here. To see the post-event site, click here. And for those without a printed guide book for the night, we created the mobile site (Blackberry, iPhone and Simbian-friendly). Click here to check it out from your web-enabled device. On the day of the event, we had 120,000 unique visitors to the site.

In addition to the web site, we purchased banners on websites for the LA Times, NY Times, Village Voice, Miami Herald, Chicago Tribune, OK! Magazine, People Magazine, and various international news agencies travel sections. We also spent special e-press releases to travel and cultural bloggers throughout the US and Europe, and held a contest to give away free airfare, lodging and a VIP pass to the event, which was promoted via e-blasts.

MBInsomniac was created on Twitter, and gave hints and tips to followers leading up to the event. MBInsomniac also sent twitpics and tweets all night. The social media push ended at 4AM when a flash mob (lots of strategy goes into a flash mob) erupted at a waterfront concert with a 20,000-member audience.

Another social media push was the pajama run. It began at 6PM and was a few-thousand runners in their boxers jogging down Ocean Drive. This was the start of the 12-hour event. It was a wild success thanks to Chipotle, who we teamed up with to send e-blasts and give product samples throughout the event. Red Bull’s “Art of Can” installation was also a social media partnership -- they updated their social medias in conjunction with out strategy, and over 10,000 people showed up to watch art students recreate the Heisman trophy using recycled Red Bull cans -- which onlookers drank before handing them to an art student to cut, pin, bend and melt.

Miami Beach News2. City of Miami Beach: What makes government communication so dull? The people running it. When I was hired to rebrand and increase the brand equity worldwide, I used all means necessary to accomplish the job and save money. How many cities advertise commission meetings on Facebook? Just one. Road construction on Collins Avenue tomorrow? Follow us on Twitter and get live updates. I pioneered the social media at the City, and they now have more than 6,100 followers and 10,000 fans. For a city with only 78,000 residents, eight percent of them get their government-related information from Twitter. To put it into perspective -- if the same thing was successfully recreated in New York, it would be 640,000 people getting information from Twitter.

Additionally, I directed any one with a communications role to stop sending post cards, and start sending e-blasts. With more than 25 people sending communications, we created mailing lists based on target group. The e-mail database now has more than 100,000 unique e-mail addresses.

Poltrona Frau Miami3. Poltrona Frau: This is a work in progress. Working freelance, I was contracted through Forbes PR to create a landing page and, in their words, “Get these people into social media.” I researched and presented to the client, who flew in from Italy. The moment the presentation was finished, we shook hands and I was hired. I created their Twitter and Facebook and am currently working on gathering their team of professional designers throughout the world. Each of them will, at some point, create a blog post detailing how they created the piece. From concept to production, the blog post will give a story to each handcrafted piece. No piece of Ikea furniture has a signature of all the hands that crafted it in Italy, then detailed their story online.

Another pillar of the project is gathering all online press and re-tweeting, posting, etc. Kanye West’s latest video, for example, featured a chair from a Poltrona Frau brand. The moment the video was available on YouTube, it was tweeted and posted.

www.youtube.com/watch?v=uu_zwdmz0hE

4. American Express Latin America: This one is pretty straight forward. I was contracted to create invitations and e-blasts for the Centurion division -- the most exclusive American Express brand. Considering the strict brand that American Express uses, it was more production and following style than anything else. There were a few events -- the most exclusive was a partnership with Maybach for a brunch test-ride (chauffeurs were provided because the cars are meant to be ridden, not driven by the consumer).

5. Various Clients: From Art Basel to Spanish theater group Sarruga, I have been designing and directing e-blasts for a very long time and for a wide range of brands.

]]> http://brandmiami.com/portfolio/2011/02/17/social-media-portfolio/feed/ 0 What is social? http://brandmiami.com/portfolio/2011/02/17/what-is-social/ http://brandmiami.com/portfolio/2011/02/17/what-is-social/#comments Thu, 17 Feb 2011 19:26:39 +0000 Matthew http://brandmiami.com/portfolio/?p=361 Social MediaSocial media is more than a YouTube video or facebook page. It’s “social” because you share it. It’s a video that you show someone, who will show someone else, etc. It’s so different or so new or so intense that the viewer is not only engaged to it and liking it – they like it so much they want others to like it, too. There have been things consumers have wanted to share previously – a good meal, their opinion of how nice it is to drive a Bentley – but they haven’t been able to instantly share that opinion. With the invention of sites like Facebook, Twitter and YouTube, consumers can now share something with one or two clicks. So what are the social media platforms available, and why do they matter to a brand?

1. Twitter – Twitter is primarily viewed through smart phones and quick internet browsing. No one will sit and read twitter messages in the morning, for example. It’s more a quick snippet of info. This targets people on the go and people on their cell phone.

2. Facebook – Facebook is a little more in depth. The average user spends 15-30 minutes per day on FaceBook and will actually read entire posts and click to links to get more information. These messages are a bit longer and can be spread very quickly to user’s friends.

3. Blogs – Blogs are read by other bloggers, news organizations, magazine, press, etc. The average person will hear about one blog from another blog. Many small articles in New Times, for example, are bits from a blog. These are really good at informing people, and therefore are much more in depth. Blogs are written from first-person perspective, so the information is informal yet informational.

4. E-blast – E-blasts are a call to action. “Do something,” is basically what they say. Tell people to “Like us on FaceBook” or “Click here to RSVP for an event.” Some of the e-blasts I’ve included in there are like “Come to our website to see the cool blog” or “Come to our store to buy our furniture.” They are the least-read yet have the best ability to turn a looker into a customer, or a customer into a repeat customer.

5. YouTube, Scribd, etc. – These are social content sites. They provide videos, articles, books, press releases, family photo slideshows, etc. They operate as both one-time user sites and sharing sites. One-time viewing is, for example, a mom filming her son’s baseball game, uploading it and sending a link to family members across the country. It will never be a sensation. On the other hand, if he gets smacked in the face, the video will likely be spread fast. “Look at this kid get smacked,” will likely be the subject line of many e-mails, and the video can take off and become viral.

Social media is important to brands because it’s an impression. There are many ways this can be done, and the flexibility of this format (plus it’s really, really cheap) make it a popular new medium for advertising and marketing.

]]> http://brandmiami.com/portfolio/2011/02/17/what-is-social/feed/ 0 Street Fashion http://brandmiami.com/portfolio/2011/02/03/street-fashion/ http://brandmiami.com/portfolio/2011/02/03/street-fashion/#comments Fri, 04 Feb 2011 01:18:21 +0000 Matthew http://brandmiami.com/portfolio/?p=350 img_1027 While art director of Street Weekly, I directed the photography, styling, typography and layout of this fashion supplement for our annual fashion designer spotlight. ]]> http://brandmiami.com/portfolio/2011/02/03/street-fashion/feed/ 0 Charts & Graphs http://brandmiami.com/portfolio/2011/02/01/charts-graphs/ http://brandmiami.com/portfolio/2011/02/01/charts-graphs/#comments Tue, 01 Feb 2011 22:29:50 +0000 Matthew http://brandmiami.com/portfolio/?p=357 graphicsmb2-2 From massive pull-out sections in the Herald to 24+ page annual reports for Miami Beach with charts and graphs and data, I have become an expert on taking dull information in Excel and turning it into visually rich, interesting art. ]]> http://brandmiami.com/portfolio/2011/02/01/charts-graphs/feed/ 0 Maybach Night with Sean Penn http://brandmiami.com/portfolio/2011/02/01/maybach-night-with-sean-penn/ http://brandmiami.com/portfolio/2011/02/01/maybach-night-with-sean-penn/#comments Tue, 01 Feb 2011 21:24:07 +0000 Matthew http://brandmiami.com/portfolio/?p=222 maybachseanpenninvitation Maybach Night was an event held during Art Basel 2010. For the event, I created the invitation and e-vite to the highly-successful and publicized event.

www.youtube.com/watch?v=p2DfpL1wVYI

]]> http://brandmiami.com/portfolio/2011/02/01/maybach-night-with-sean-penn/feed/ 0 Recommendation from Graham Winick http://brandmiami.com/portfolio/2011/02/01/recommendation-from-graham-winick/ http://brandmiami.com/portfolio/2011/02/01/recommendation-from-graham-winick/#comments Tue, 01 Feb 2011 21:23:25 +0000 Matthew http://brandmiami.com/portfolio/?p=261 mtumblesonreco3 ]]> http://brandmiami.com/portfolio/2011/02/01/recommendation-from-graham-winick/feed/ 0 Cappellini & Disney Event http://brandmiami.com/portfolio/2011/02/01/cappellini-disney-event/ http://brandmiami.com/portfolio/2011/02/01/cappellini-disney-event/#comments Tue, 01 Feb 2011 21:21:46 +0000 Matthew http://brandmiami.com/portfolio/?p=199 cappellinitronchairinvite Luxury Italian furniture maker Cappellini contracted me to create an e-vite for their event launching four exclusive chairs in conjunction with Walt Disney and the launch of TRON. ]]> http://brandmiami.com/portfolio/2011/02/01/cappellini-disney-event/feed/ 0 Beat of the World http://brandmiami.com/portfolio/2011/02/01/beat-of-the-world/ http://brandmiami.com/portfolio/2011/02/01/beat-of-the-world/#comments Tue, 01 Feb 2011 21:21:07 +0000 Matthew http://brandmiami.com/portfolio/?p=253 miamibeachmusicad Miami Beach is the beat of the world. For this campaign, the Film, Music and Print recruiters needed a campaign to support their message in bringing in millions of dolalrs of additional revenue. Events like Art Basel and Winter Music Conference, and fils like Bad Boys II all taking place in the city are the work of these guys, so their work is really important. ]]> http://brandmiami.com/portfolio/2011/02/01/beat-of-the-world/feed/ 0 Nicky Hilton’s Boutique Hotel http://brandmiami.com/portfolio/2011/02/01/nicky-hiltons-boutique-hotel/ http://brandmiami.com/portfolio/2011/02/01/nicky-hiltons-boutique-hotel/#comments Tue, 01 Feb 2011 21:20:42 +0000 Matthew http://brandmiami.com/portfolio/?p=269 nickyohotel2 The Nicky Hilton Hotel “Nicky O” is a boutique property located on Ocean Drive in Miami Beach, FL. A collaboration with international furniture and clothing designers, the hotel is a masterpiece property. I created the brand and identity, collateral materials, printed materials and coordinated many meetings with top designers such as Cavalli and Hilfiger. ]]> http://brandmiami.com/portfolio/2011/02/01/nicky-hiltons-boutique-hotel/feed/ 0 Sunrise Ocean Grille http://brandmiami.com/portfolio/2011/02/01/sunrise-ocean-grille/ http://brandmiami.com/portfolio/2011/02/01/sunrise-ocean-grille/#comments Tue, 01 Feb 2011 20:22:06 +0000 Matthew http://brandmiami.com/portfolio/?p=291 sogplaybillad An upscale restaurant in an upscale community, the branding and advertising for this project needed to be simple, clean and not over-the-top. ]]> http://brandmiami.com/portfolio/2011/02/01/sunrise-ocean-grille/feed/ 0 Street Weekly Covers http://brandmiami.com/portfolio/2011/02/01/street-weekly-covers/ http://brandmiami.com/portfolio/2011/02/01/street-weekly-covers/#comments Tue, 01 Feb 2011 20:21:39 +0000 Matthew http://brandmiami.com/portfolio/?p=293 streetweeklycover2 Back in the day, I art directed a team of designers and photographers at Street Weekly. Here are two of the covers from oh, so long ago. ]]> http://brandmiami.com/portfolio/2011/02/01/street-weekly-covers/feed/ 0 Still Up http://brandmiami.com/portfolio/2011/02/01/still-up/ http://brandmiami.com/portfolio/2011/02/01/still-up/#comments Tue, 01 Feb 2011 20:15:06 +0000 Matthew http://brandmiami.com/portfolio/?p=288 sleeplessnightheraldwall More Sleepless Night materials. For the event, I created the logo, branding, marketing plan, social media sites, web site, ads, etc. and managed a team of designers, PR people and videographers.

www.youtube.com/watch?v=u4V2NSWSICA

]]> http://brandmiami.com/portfolio/2011/02/01/still-up/feed/ 0 Phillips Frankel Photo Retouching http://brandmiami.com/portfolio/2011/02/01/phillips-frankel-photo-retouching/ http://brandmiami.com/portfolio/2011/02/01/phillips-frankel-photo-retouching/#comments Tue, 01 Feb 2011 20:09:48 +0000 Matthew http://brandmiami.com/portfolio/?p=281 philipsfrankelphotoretouch ]]> http://brandmiami.com/portfolio/2011/02/01/phillips-frankel-photo-retouching/feed/ 0 US National Guard http://brandmiami.com/portfolio/2011/02/01/us-national-guard/ http://brandmiami.com/portfolio/2011/02/01/us-national-guard/#comments Tue, 01 Feb 2011 19:52:57 +0000 Matthew http://brandmiami.com/portfolio/?p=265 nationalguard Billboards for the USNG.

]]> http://brandmiami.com/portfolio/2011/02/01/us-national-guard/feed/ 0 July 4 Campaigns http://brandmiami.com/portfolio/2011/02/01/july-4-campaigns/ http://brandmiami.com/portfolio/2011/02/01/july-4-campaigns/#comments Tue, 01 Feb 2011 19:39:01 +0000 Matthew http://brandmiami.com/portfolio/?p=249 miamibeachjuly4b With sponsors like Macy’s, Fontainebleau, Miami Beach and the symphony, the Miami Beach July 4 is the largest and best in Florida. I created taxi tops, billboards, flyers, e-blasts and ads for publications. ]]> http://brandmiami.com/portfolio/2011/02/01/july-4-campaigns/feed/ 0 Random Art Projects http://brandmiami.com/portfolio/2011/02/01/random-art-projects/ http://brandmiami.com/portfolio/2011/02/01/random-art-projects/#comments Tue, 01 Feb 2011 19:31:21 +0000 Matthew http://brandmiami.com/portfolio/?p=244 miamibeachartsintheparks CANDO, The Cultural Arts Neighborhood District Overlay, had me create pole banners to distinguish the neighborhood, then presentation boards and marketing materials. Arts in the Parks was a program that I branded with the park bench and typography. I created outdoor signs, billboards, backdrops and many other things related to the program. ]]> http://brandmiami.com/portfolio/2011/02/01/random-art-projects/feed/ 0 The Cultural Arts Council http://brandmiami.com/portfolio/2011/02/01/the-cultural-arts-council/ http://brandmiami.com/portfolio/2011/02/01/the-cultural-arts-council/#comments Tue, 01 Feb 2011 19:21:43 +0000 Matthew http://brandmiami.com/portfolio/?p=240 miamibeachcac3 The Cultural Arts Council divides millions of dollars to up-and-coming artists, performers, dancers, etc. They also provide marketing to events of those sponsored artists. I worked two campaigns for them, one with the Art is Everywhere campaign, and the other with Arts. Here. Now., which is still being used on busses, billboards and ad placements. ]]> http://brandmiami.com/portfolio/2011/02/01/the-cultural-arts-council/feed/ 0 Art Basel Miami Beach http://brandmiami.com/portfolio/2011/02/01/art-basel-miami-beach/ http://brandmiami.com/portfolio/2011/02/01/art-basel-miami-beach/#comments Tue, 01 Feb 2011 19:14:58 +0000 Matthew http://brandmiami.com/portfolio/?p=236 miamibeachartbasel Created invitations to high-profile events, ads for program book, and as-needed collateral materials for the largest art fair in the US with more than $1 billion in art sales in one weekend.

]]> http://brandmiami.com/portfolio/2011/02/01/art-basel-miami-beach/feed/ 0 M Group Realty http://brandmiami.com/portfolio/2011/02/01/m-group-realty/ http://brandmiami.com/portfolio/2011/02/01/m-group-realty/#comments Tue, 01 Feb 2011 19:09:40 +0000 Matthew http://brandmiami.com/portfolio/?p=232 mgroupannounce M Group Realty was a brand new real estate company, founded by Mercedes Saewitz, one of the highest-grossing realtors in the country. I created their brand from scratch, and it included details as intricate as the color ink used at closings. I also art directed the web design, which can be seen here. ]]> http://brandmiami.com/portfolio/2011/02/01/m-group-realty/feed/ 0 MGLFF http://brandmiami.com/portfolio/2011/02/01/mglff/ http://brandmiami.com/portfolio/2011/02/01/mglff/#comments Tue, 01 Feb 2011 19:04:43 +0000 Matthew http://brandmiami.com/portfolio/?p=228 mglffwatersevite In its 10th year, the MGLFF needed to be cutting edge and integrate more web than ever before. I implemented a ticket purchasing system to the web site, designed and programmed the site (PHP) and created e-vites for the entire program, including daily updates with links to purchase tickets to the next days’ showings. ]]> http://brandmiami.com/portfolio/2011/02/01/mglff/feed/ 0 Luxe World on E! http://brandmiami.com/portfolio/2011/02/01/luxe-world-on-e/ http://brandmiami.com/portfolio/2011/02/01/luxe-world-on-e/#comments Tue, 01 Feb 2011 18:51:42 +0000 Matthew http://brandmiami.com/portfolio/?p=218 luxeworld4 Luxe World with Anolan is a program aired on E! Latin America and Russia, with viewership reach worldwide in the hundreds of millions of viewers. I created the on-air logo and press materials including media kits and one-pagers. ]]> http://brandmiami.com/portfolio/2011/02/01/luxe-world-on-e/feed/ 0 Kahuna Hana Lounge http://brandmiami.com/portfolio/2011/02/01/kahuna-hana-lounge/ http://brandmiami.com/portfolio/2011/02/01/kahuna-hana-lounge/#comments Tue, 01 Feb 2011 18:46:59 +0000 Matthew http://brandmiami.com/portfolio/?p=212 kahunahana2 Kahuna Hana Lounge is a Polynesian-themed restaurant located on the East Coast. Created logo, brand, ads and collateral pieces. ]]> http://brandmiami.com/portfolio/2011/02/01/kahuna-hana-lounge/feed/ 0 Various Municipal http://brandmiami.com/portfolio/2011/02/01/various-municipal/ http://brandmiami.com/portfolio/2011/02/01/various-municipal/#comments Tue, 01 Feb 2011 18:46:16 +0000 Matthew http://brandmiami.com/portfolio/?p=257 miamibeachnotallowedsign These various items are a small example of the many thousands of pieces and campaigns I created in my five years as director or visuals communication for the City of Miami Beach. Every genre and every audience was at some point a target group for a message. ]]> http://brandmiami.com/portfolio/2011/02/01/various-municipal/feed/ 0 Hurricane Grill & Wings http://brandmiami.com/portfolio/2011/02/01/hurricane-grill-wings/ http://brandmiami.com/portfolio/2011/02/01/hurricane-grill-wings/#comments Tue, 01 Feb 2011 18:42:56 +0000 Matthew http://brandmiami.com/portfolio/?p=208 hurricanegrillesipsavor Hurricane Grill & Wings ended up becoming a great client with tons of fun projects to work on. Contracted through Mosaic Group, I created calendars, table tents, customer appreciation e-blasts, frequent customer cards, and everything else restaurant/sports bar-related you can think of. ]]> http://brandmiami.com/portfolio/2011/02/01/hurricane-grill-wings/feed/ 0 Hurricane Grill Catering Menu http://brandmiami.com/portfolio/2011/02/01/hurricane-grill-catering-menu/ http://brandmiami.com/portfolio/2011/02/01/hurricane-grill-catering-menu/#comments Tue, 01 Feb 2011 18:40:28 +0000 Matthew http://brandmiami.com/portfolio/?p=204 hurricanegrillmenu2 Hurricane Grill and Wings has over 140 locations throughout the US. Catering is one of their biggest income producers, so their catering menu is a vital piece of marketing.

]]> http://brandmiami.com/portfolio/2011/02/01/hurricane-grill-catering-menu/feed/ 0 Bass Museum of Art http://brandmiami.com/portfolio/2011/02/01/bass-museum-of-art/ http://brandmiami.com/portfolio/2011/02/01/bass-museum-of-art/#comments Tue, 01 Feb 2011 18:17:07 +0000 Matthew http://brandmiami.com/portfolio/?p=194 bassoutside_1 The Bass Museum of Art, located in the heart of Collins Park, occupies a unique category of Museum. Funded both privately and publicly, and with a large collection of works in rotation, budgets for the Bass are usually scaled back to save for other aspects. This challenge lead to many interesting new ways to advertise, including using public poles to place banners, and using interior space to market current and upcoming exhibits. Web also was a large component, and recreating e-blasts with a greater impact was priority number one. Advertising ranged from Christo and Jeanne-Claude’s Central Park exhibit to an egyptian gallery with an actual mummy which is the only one on permanent collection at a museum. ]]> http://brandmiami.com/portfolio/2011/02/01/bass-museum-of-art/feed/ 0 Palace Bar http://brandmiami.com/portfolio/2011/02/01/palace-bar/ http://brandmiami.com/portfolio/2011/02/01/palace-bar/#comments Tue, 01 Feb 2011 17:03:46 +0000 Matthew http://brandmiami.com/portfolio/?p=273 palacewebsite Palace is Miami’s oldest performer-inspired restaurant/bar. No tourist walking on Ocean Drive can pass their hilarious, always-filmed performances. I created their new logo, web site, apparel, menus, posters, ads, etc.

]]> http://brandmiami.com/portfolio/2011/02/01/palace-bar/feed/ 0 American Express Centurion & Maybach http://brandmiami.com/portfolio/2011/02/01/american-express-centurion-maybach/ http://brandmiami.com/portfolio/2011/02/01/american-express-centurion-maybach/#comments Tue, 01 Feb 2011 16:22:31 +0000 Matthew http://brandmiami.com/portfolio/?p=201 centurionbrunchinvite Contracted by a partnership of American Express Centurion and Maybach to create an invitation to a brunch test drive. Held at a multi-million dollar estate, potential customers of both products were driven around in the $500,000 cars and given a chef-prepared brunch to give the essence of what the American Express “Black Card” is all about. ]]> http://brandmiami.com/portfolio/2011/02/01/american-express-centurion-maybach/feed/ 0 PGA Village http://brandmiami.com/portfolio/2011/02/01/pga-village/ http://brandmiami.com/portfolio/2011/02/01/pga-village/#comments Tue, 01 Feb 2011 16:07:01 +0000 Matthew http://brandmiami.com/portfolio/?p=277 pgavillagestayplay PGA Village is located in Port St. Lucie and caters to a high-end golf clientele. I created e-blasts promoting the play and stay package. ]]> http://brandmiami.com/portfolio/2011/02/01/pga-village/feed/ 0 Air Signs Apparel Design http://brandmiami.com/portfolio/2011/01/29/air-signs-apparel-design/ http://brandmiami.com/portfolio/2011/01/29/air-signs-apparel-design/#comments Sat, 29 Jan 2011 20:12:27 +0000 Matthew http://brandmiami.com/portfolio/?p=285 retail2 Apparel designs for Air Signs. ]]> http://brandmiami.com/portfolio/2011/01/29/air-signs-apparel-design/feed/ 0 Writing Sample: Brooklyn’s Beep Marty Markowitz http://brandmiami.com/portfolio/2011/01/22/writing-sample-brooklyns-beep-marty-markowitz/ http://brandmiami.com/portfolio/2011/01/22/writing-sample-brooklyns-beep-marty-markowitz/#comments Sat, 22 Jan 2011 23:55:10 +0000 Matthew http://brandmiami.com/portfolio/?p=385 Marty Markowitz

Brooklyn’s Beep for 12 Years

by Matthew Tumbleson

New York is a loud city. There’s a constant roar of police sirens. Cabs have created a language similar to morse code with their obnoxiously loud horns. Throngs of people talk so loudly and with such emphasis, it seems like every sentence ends with an exclamation. But over the noise, there is one clearly distinguishable voice. Hailing from the streets of Brooklyn, a quiet conversation with  Marty Markowitz can be heard, word for word, from as far as the East Village.

Brooklyn’s Beep, as a borough president is colloquially referred to, has been a loud voice in a loud city since he was a youngster, growing up in the neighborhood where he’s left his indelible mark. In this city, to get anything done, you’ve got to be loud. Marty, with his many accomplishments, clearly realized this long ago.

Elected three times to the presidency of Brooklyn, Marty’s support in a community with so many backgrounds, languages, cultures and interests is admirable. But, with any elected official with fans, the opposition is strong. From issues as seemingly simple as bike lanes, to billion dollar projects as large as moving the New Jersey Nets to prime real estate in Brooklyn, every resident has an opinion of the neighborhood’s native son.

Politics are notoriously grey, but with Marty, it’s black and white. At 26, he began a tenant advocacy group, which eventually became the largest of its kind in New York State. He made housing his platform, and ran with it all the way to the New York State Senate in 1978, representing Brooklyn in Albany. During his tenure in office, he pushed cultural initiatives for Brooklyn. Slowly, his pushes turned the largest neighborhood in New York City to a quality of life level comparable to Manhattan. Unsuccessfully, he ran for borough president in 1985, and later ran again in 2001, this time wining the seat.

With a foundation laid in the senate, this new position gave Marty the voice and support he needed to pass (and oppose) measures that previously were reserved solely for Manhattan. Without realizing it, Brooklyn’s new president created an underground movement. Who wants to live in a neighborhood where affordable housing and cultural activities are priority with a president that looks more like your neighbor than a Wall Street executive? Everyone.

The new face of Brooklyn was a fresh breath of air. In 2003, when the lights of New York went dark, Brooklynites crossed the bridge home with a man dangling from the bridge wires with a megaphone. “Welcome home to Brooklyn!” he yelled. A roaring applause and cheer swept the pedestrians. That’s Marty.

Equally synonymous with Marty’s advocacy for housing is Marty’s love of food. Many politicians give proclamations and shake hands for votes. Marty welcomes Shake Shack to Brooklyn with a Borough Hall press conference with burgers and fries served to the attendees, of course. He handed out green bagels to greet Jets fans, and shared a pizza with Mayor Bloomberg at Coney Island. In fact, there’s a blog dedicated to Marty eating. Fortunately, his love of food is also served with a strong push for ending hunger.

Soup kitchens feed more than 500,000 Brooklynites annually. In 2008, Marty pushed the Stamp out Hunger program, opened Borough Hall to donations for the week, and set in place new awareness of hunger throughout the borough. A good Samaritan and advocate for the less fortunate, Marty’s image is loved and adored by many of those who receive assistance from the programs he’s created. But there have been pot holes in his twelve years as BP, some of which are on the street’s bike paths.

In 2010, unemployment, gas, rent, and many daily expenses increased. Many residents turned to bike riding, and the spotlight shined on Marty when he opposed adding more bike lanes in certain areas of Brooklyn. As if Superman turned evil, Marty’s stance seemed out of place in neighborhoods where bike ridership was quickly increasing. At public hearings, Marty jabbed at the DOT, claiming their numbers were inflated, and demanding better traffic flow studies be done for automobiles. This created conspiracy theories, both sarcastic and realistic, that the DOT was going to do the lanes regardless of various transportation committee requests not to. And that’s what happened.

Marty loves Brooklyn, and for years he’s wanted the rest of America to fall in love with it, too. Tourism has been a tenant of his, and numerous initiatives have worked in favor of his push. From revitalizing Coney Island to cleaning up Newton Creek, and many rezoning initiatives throughout Brooklyn including Greenpoint and Williamsburg, Marty’s work has lauded large increases in tourism. His largest, and most-controversial push, though, went too far according to many locals. A questionable relationship with developer Bruce Ratner has brought to light what some believe to be backroom deals. Ratner’s company won the bid to develop the Atlantic Yards, a 16-building mixed-use complex in progress on 22 acres in Brooklyn. Cost of the total project is in the billions, and Marty’s push to get the Nets to bounce into Brooklyn has been highly overshadowed by the workings of Ratner’s costly overruns, slow move to completion, and ire of many locals. Headlining articles in the New York Times have marred the reputation of the project.

A culmination of all things Marty, the project looked good on paper. Affordable housing, cultural activities, increased tourism revenue, and a spike in the local economy were pillars of the project, now expected to be complete this year. A mix of subsidies, public and private funds, and revenue from the new stadium are expected to pay the bill. But with the economic crisis crashing into the local economy, many oppose the project. Not Marty.

Adding insult to injury, Marty and his wife, Jamie, attended a luxurious gala with some gift bags containing Louis Vuitton purses, and place mats worth up to $1,000. By the end of the event, Jamie picked up eight of the original Takashi Murakami fiberglass place mats, prompting others at the event to complain she hoarded them. Marty’s perception as Brooklyn’s voice was suddenly mixed with billionaire developers and hocking pricey art pieces.

Good and bad has been said about Marty. New York is a city of neighborhoods, and talk gets around. But despite the water cooler banter, Marty continued on, advocating for those without a voice: the poor, the elderly and those who just couldn’t catch a break. He gave opportunity and breathed new life where others would have walked away. He left a legacy which can be seen at every park, heard at every festival, and tasted at every restaurant in Brooklyn, and will undoubtedly echo through the streets of Brooklyn for a resoundingly long time.

]]> http://brandmiami.com/portfolio/2011/01/22/writing-sample-brooklyns-beep-marty-markowitz/feed/ 0 Film Florida Presentation Backdrop http://brandmiami.com/portfolio/2011/01/15/film-florida-presentation-backdrop/ http://brandmiami.com/portfolio/2011/01/15/film-florida-presentation-backdrop/#comments Sat, 15 Jan 2011 22:09:15 +0000 Matthew http://brandmiami.com/portfolio/?p=353 img00163-20110121-1457 Film Florida is an organization that promotes filming in Florida. They lobby blockbusters and television shows to come to the sunshine state, and get incentives for said productions. For them I worked on a rebrand and these pieces are part of the transition in the new direction. ]]> http://brandmiami.com/portfolio/2011/01/15/film-florida-presentation-backdrop/feed/ 0 MB magazine: Lincoln Road Cover http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lincoln-road-cover-2/ http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lincoln-road-cover-2/#comments Wed, 12 Jan 2011 21:20:16 +0000 Matthew http://brandmiami.com/portfolio/?p=173 000-1 Art directed photo shoot and color corrected (about 8 hours) the cover.

]]> http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lincoln-road-cover-2/feed/ 0 MB magazine: Lifeguard Stand Cover http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lifeguard-stand-cover/ http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lifeguard-stand-cover/#comments Wed, 12 Jan 2011 21:18:48 +0000 Matthew http://brandmiami.com/portfolio/?p=168 000-2 This cover I art directed the photo shoots as well as color corrected and photoshopped blatant imperfections from the final product.

]]> http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lifeguard-stand-cover/feed/ 0 MB magazine: Lincoln Road Cover http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lincoln-road-cover/ http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lincoln-road-cover/#comments Wed, 12 Jan 2011 21:17:09 +0000 Matthew http://brandmiami.com/portfolio/?p=165 000-3 For this cover, I had massive retouching and color correcting.

]]> http://brandmiami.com/portfolio/2011/01/12/mb-magazine-lincoln-road-cover/feed/ 0 MB magazine: South Pointe Park Cover http://brandmiami.com/portfolio/2011/01/12/mb-magazine-south-pointe-park-cover/ http://brandmiami.com/portfolio/2011/01/12/mb-magazine-south-pointe-park-cover/#comments Wed, 12 Jan 2011 21:14:46 +0000 Matthew http://brandmiami.com/portfolio/?p=158 000 I was the photographer, photo retoucher and graphic designer for this cover.

]]> http://brandmiami.com/portfolio/2011/01/12/mb-magazine-south-pointe-park-cover/feed/ 0 Wire Cover http://brandmiami.com/portfolio/2011/01/12/wire-cover/ http://brandmiami.com/portfolio/2011/01/12/wire-cover/#comments Wed, 12 Jan 2011 21:01:05 +0000 Matthew http://brandmiami.com/portfolio/?p=153 cover Wire covers were previously blocky and boring. I removed a header bar at the top for a cleaner look. On this cover, I photoshopped and color corrected as well as designed the typography.

]]> http://brandmiami.com/portfolio/2011/01/12/wire-cover/feed/ 0 MOVA Lounge http://brandmiami.com/portfolio/2011/01/10/mova-lounge/ http://brandmiami.com/portfolio/2011/01/10/mova-lounge/#comments Mon, 10 Jan 2011 20:34:03 +0000 Matthew http://brandmiami.com/portfolio/?p=137 Mova Lounge is an upscale martini bar in South Beach and Washington, D.C. Weekly, weekly ads were created to follow their brand standards of bold, edgy creative. Business cards, web design, e-blasts, and a range of projects were produced on a consistent basis for MOVA. ]]> http://brandmiami.com/portfolio/2011/01/10/mova-lounge/feed/ 0 Poltrona Frau Group http://brandmiami.com/portfolio/2011/01/10/poltrona-frau-group/ http://brandmiami.com/portfolio/2011/01/10/poltrona-frau-group/#comments Mon, 10 Jan 2011 20:08:20 +0000 Matthew http://brandmiami.com/portfolio/?p=127 tronchair Work for Poltrona Frau Miami included setting up social media outlets Twitter and Facebook, as well as designing a streamlined web portal and designing various print material for events with Maybach and Walt Disney. ]]> http://brandmiami.com/portfolio/2011/01/10/poltrona-frau-group/feed/ 0 Ocean Drive Ad and Mailers http://brandmiami.com/portfolio/2010/12/30/ocean-drive-ad-and-mailers/ http://brandmiami.com/portfolio/2010/12/30/ocean-drive-ad-and-mailers/#comments Fri, 31 Dec 2010 02:14:07 +0000 Matthew http://brandmiami.com/portfolio/?p=98 zilbert06012010od7 Zilbert Realty, one of Miami’s premier realty groups, has been my longest-running client. Since 2005, Zilbert Realty and I have worked on over 100 ads, business cards, mailers and special projects. A small slice of the work is above. ]]> http://brandmiami.com/portfolio/2010/12/30/ocean-drive-ad-and-mailers/feed/ 0 MJL Select http://brandmiami.com/portfolio/2010/12/10/mjl-select/ http://brandmiami.com/portfolio/2010/12/10/mjl-select/#comments Fri, 10 Dec 2010 20:34:37 +0000 Matthew http://brandmiami.com/portfolio/?p=133 mjlmain When MJL Select approached me, they were using a designer who pushed them to go towards a total CMS for their site. I asked them, “How often do you make edits to your site?” and they replied, “Once a year max.” With that knowledge, I knew the idea of being stuffed into a CMS template wasn’t worth it for them. I rebranded them and presented some ideas. The final is above, also viewable by clicking here. ]]> http://brandmiami.com/portfolio/2010/12/10/mjl-select/feed/ 0 Night Owl http://brandmiami.com/portfolio/2010/08/10/night-owl/ http://brandmiami.com/portfolio/2010/08/10/night-owl/#comments Tue, 10 Aug 2010 20:41:56 +0000 Matthew http://brandmiami.com/portfolio/?p=141 nightowlblast Night Owl is a fun shuttle to/from Miami and Lauderdale that some of my friends started. While I was in Brazil, I had some extra time so I did some work for them, including e-blasts, business cards and a wordpress web site they could update. Click here for the site. ]]> http://brandmiami.com/portfolio/2010/08/10/night-owl/feed/ 0 Sarruga: Insectos http://brandmiami.com/portfolio/2010/07/13/sarruga-insectos/ http://brandmiami.com/portfolio/2010/07/13/sarruga-insectos/#comments Tue, 13 Jul 2010 14:29:32 +0000 Matthew http://brandmiami.com/portfolio/?p=119 sarrugaherald Insectos is a performance coming to Miami Beach by the Spanish creative group Sarruga. Sarruga brings with them larger-than-life insects made out of everyday materials and transported around the Convention Center with modified bicycle-style machines. This was one of those fun, creative pieces I enjoyed making. For the project, I did ads in The Miami Herald, e-blasts to tens of thousands of people and 10,000 flyers. Click here to see the e-blast live on the Internet. ]]> http://brandmiami.com/portfolio/2010/07/13/sarruga-insectos/feed/ 0 Cultural Arts Council Ad http://brandmiami.com/portfolio/2010/07/12/cultural-arts-council-ad/ http://brandmiami.com/portfolio/2010/07/12/cultural-arts-council-ad/#comments Tue, 13 Jul 2010 02:55:08 +0000 Matthew http://brandmiami.com/portfolio/?p=113 cacbraz5rgb

This is an ad I designed more or less spur-of-the-moment for the Brazilian Film Festival book representing the Miami Beach Cultural Arts Council. I tried to make an ad that would pop, and uses a pattern that utilized some of the definitive cultural objects of Miami Beach – dance, music, theater and architecture.

]]> http://brandmiami.com/portfolio/2010/07/12/cultural-arts-council-ad/feed/ 0 Rental Brochure http://brandmiami.com/portfolio/2010/06/30/rental-brochure/ http://brandmiami.com/portfolio/2010/06/30/rental-brochure/#comments Thu, 01 Jul 2010 02:33:59 +0000 Matthew http://brandmiami.com/portfolio/?p=107 ric-h101705-brochure-12 The Beach Villa was one of my first branding projects. This million dollar estate was a luxury rental space for wealthy visitors to Miami Beach. The piece I made was a 4 x 6 with a nut and washer in the upper left hand corner to keep it together and make browsing easy. A clear plastic piece has the logo printed on it and covered the house description. 15 individual cards then came after, all with photos I took and staged myself. ]]> http://brandmiami.com/portfolio/2010/06/30/rental-brochure/feed/ 0 EATS™ Media Kit http://brandmiami.com/portfolio/2010/06/30/eats%e2%84%a2-media-kit/ http://brandmiami.com/portfolio/2010/06/30/eats%e2%84%a2-media-kit/#comments Thu, 01 Jul 2010 02:24:44 +0000 Matthew http://brandmiami.com/portfolio/?p=104 eat-c092505-media-1 This project is a blast from the past (2005) back when I was working at the Miami Herald and freelancing just a little. It’s a simple media kit. The magazine’s still around and expanded all over the place (although it’s been bought by delivery.com). ]]> http://brandmiami.com/portfolio/2010/06/30/eats%e2%84%a2-media-kit/feed/ 0 Art Basel Artist Flyer http://brandmiami.com/portfolio/2010/06/30/art-basel-artist-flyer/ http://brandmiami.com/portfolio/2010/06/30/art-basel-artist-flyer/#comments Thu, 01 Jul 2010 02:16:29 +0000 Matthew http://brandmiami.com/portfolio/?p=100
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This simple piece was used during Art Basel, a $1,000,000,000USD art fair held yearly in December.

]]> http://brandmiami.com/portfolio/2010/06/30/art-basel-artist-flyer/feed/ 0 Alvin Ailey http://brandmiami.com/portfolio/2010/06/30/alvin-ailey/ http://brandmiami.com/portfolio/2010/06/30/alvin-ailey/#comments Wed, 30 Jun 2010 20:52:42 +0000 Matthew http://brandmiami.com/portfolio/?p=94 4twxxx0520lores-1 Issue 20 • May 20, 2010

This issue featured famous the famous dance troupe  Alvin Ailey as well as a photo album from Aqua Girl – the largest women’s event in the world.

]]> http://brandmiami.com/portfolio/2010/06/30/alvin-ailey/feed/ 0 Sleepless Night Web Site http://brandmiami.com/portfolio/2010/06/29/sleepless-night-web-site/ http://brandmiami.com/portfolio/2010/06/29/sleepless-night-web-site/#comments Tue, 29 Jun 2010 19:13:05 +0000 Matthew http://brandmiami.com/portfolio/?p=89
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The Sleepless Night web site was integral in the 2009 event. With over 25,000 visitors daily near the time of the event, it was a way for “insomniacs” to get information, choose their events, and make plans. The listings, map, twitter feed, press and sponsorship information was updated on an almost daily basis. Twitter, FaceBook, e-blasts and all other social media were linked to this site. More then 500 other web sites linked directly back here, making it the most visited site in Miami Beach history. To visit the live site, go here.

]]> http://brandmiami.com/portfolio/2010/06/29/sleepless-night-web-site/feed/ 0 Miami Beach Parking Department http://brandmiami.com/portfolio/2010/06/26/miami-beach-parking-department/ http://brandmiami.com/portfolio/2010/06/26/miami-beach-parking-department/#comments Sat, 26 Jun 2010 18:08:49 +0000 Matthew http://brandmiami.com/portfolio/?p=61
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Parking in Miami Beach is worse than having teeth pulled. Or so residents thought. In actuality, there’s plenty of spots if you know where to look. To help alleviate this issue, I designed ads highlighting the features of the parking system. I also made mailers to the new iPark device, which makes paying the meter a thing of the past. The project also included minor web work as well as the complete rebranding of all parking garages in the city to distinguish our garages from the private ones. This monumental task included better façade signage, directional signage and branding recognition. Every garage is now lime green on the first floor so when drivers pass by, they they can park in a garage that’s safe, video-monitored, inexpensive and staffed by helpful ambassadors.

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This issue was about the aging Miami Beach Convention Center as well as code compliance in the city. This bilingual publication is mailed for free to every resident in Miami Beach.

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This was a text and graph-heavy issue. The main feature was about budgets, and translating that to the general public was a lot of work, but ultimately became a great piece and I learned a lot about how budget decisions are made. This magazine is mailed for free to every resident in Miami Beach.

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This was a great issue. I took the photo for the cover and designed the entire thing cover to cover. Skills used include illustration, photoshopping, type layout, typography, color selection and a ton of other things you can see came together pretty well. This magazine is distributed by mail for free to every resident in Miami Beach.

]]> http://brandmiami.com/portfolio/2010/06/26/mb-magazine-spring-2009/feed/ 0 Fire on the Fourth http://brandmiami.com/portfolio/2010/06/25/fire-on-the-fourth/ http://brandmiami.com/portfolio/2010/06/25/fire-on-the-fourth/#comments Fri, 25 Jun 2010 21:26:42 +0000 Matthew http://brandmiami.com/portfolio/?p=43
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South Floridians love their fireworks. And they love their symphony (well, a select few). But they REALLY, REALLY love their Miami Dolphins cheerleaders. Put them all together on the nation’s day of independence, and it’s what we call Fire on the Fourth. E-blasts, ads in newspapers, magazines, and online all circulated a month before the event. Creative, logo, ads, designs, and all other visuals for Fire on the Fourth were designed by me from scratch. Boom!

SUPPORTING MATERIALS:

www.youtube.com/watch?v=A_J1beX4uqQ

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BIG headline. Little project. I made a map/brochure for the locations of Romero Britto designed homeless donation meters throughout Miami Beach.

]]> http://brandmiami.com/portfolio/2010/06/25/romero-britto-designed-homeless-meters/feed/ 0 White (Green) Shirt http://brandmiami.com/portfolio/2010/06/25/white-green-shirt/ http://brandmiami.com/portfolio/2010/06/25/white-green-shirt/#comments Fri, 25 Jun 2010 21:15:16 +0000 Matthew http://brandmiami.com/portfolio/?p=38
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Green is a big movement in South Florida. For 2010 Earth Day, we decided to unify the branding of multiple departments into one cohesive brand. The final identity: Blue Skies, White Sands, Green City.

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