Buddy & Friends is a brand that I worked on from day one. For months I researched and revised the overall brand, as the market research came in and the brand found it’s niche. In the end, a completely new segment of product was created for high-end, accessably priced memory foam products. For the packaging, I chose to use a hybrid of beauty and performance pieces for inspiration. The dog bone “herringbone” metallic pattern is extremely eye-catching in store. The direction for photographic style I chose is a nearly painted-on glimmer, applying the same attention to detail for the pets that most cover girls receive during and after photo shoots. In addition to the 6-color packaging, a de-bossed paw under the “Feel me” helps draw customers toward the packaging, giving the customer a positive experience in the first 10 seconds, and translating to sales.