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Entries Tagged as 'POLITICS'

AMERICA THE BEAUTIFUL (BRAND)

May 29th, 2008 · 1 Comment

As I work in my office today, thousands of immigrants are being sworn in to become American citizens at the Miami Beach Convention Center. As these few-thousand raise their right arm, swear their allegiance to this country, and fill out their social security forms (of which they have been paying but are finally eligible for), [...]

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Tags: GENERAL · POLITICS

BRANDING AND POLITICS

May 21st, 2008 · 1 Comment

The Democratic race for president between Obama and Clinton has been a
public war over branding.
Just like Coca-Cola and Pepsi, which are both basically sugar-flavored
and caramel-colored caffeinated, canned soda, the basic elements are
the same. When it’s time to make a decision at the grocery store
between the two, the choice comes down to the one that has [...]

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Tags: GENERAL · POLITICS