As I work in my office today, thousands of immigrants are being sworn in to become American citizens at the Miami Beach Convention Center. As these few-thousand raise their right arm, swear their allegiance to this country, and fill out their social security forms (of which they have been paying but are finally eligible for), I begin to acknowledge what an amazing brand this country has created.

There is no doubt in my mind that we have one of the most visible flags in the world. On par if not better than Japan’s rising sun. Our flag invokes fear and appreciation, welcoming and aggression. Red and white. One is bold and stands out, the other is calm and soothing. The blue, like the sky, houses stars representative of our states, our unity.

Worldwide, people that see our flag know instantly it’s a symbol of democracy, power and respect. Our flag and the elements contained in it is the world’s greatest brand. Not only is it the best brand in the world, it is supported innately by millions of people. Patriotism is like free guerrilla marketing teams covering every city in the country.

When is the last time you saw someone put a Macy’s flag in their front yard? Or the last time a stadium full of people sang the Big Mac song (Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun)? We want to push this brand. We want the world to know we are a part of it.

I feel a lot of companies with branding issues could re-evaluate from their core – employees. America has proven that if you get your employees in on pushing your brand, it will be successful. Like google. Everyone that works there loves it, and pushes it. Their success is limited only by the participation of their core.

Now back to the thousands of new American citizens pouring into the parking lots and garages, into their cars. These newly sworn citizens are going to go home, put their little american flag in their yard or on their fridge, and talk about what a great brand America is. They left their country in search of something that our brand symbolizes. Many of them have never been here before immigrating, but somehow our brand conveyed to them that they had to be here.

I love branding and analyzing brand effectiveness, and it’s impossible to deny that the U.S. is the greatest brand in the World. Happy belated Memorial Day.